For their upcoming capsule collection, the Japanese retailer Uniqlo has teamed up with the former creative director at Hermès, Christophe Lemaire. Now, I had no idea who Lemaire was, but 2 things got me really excited about this collaboration: the word Hermès, as well as the fact that Lemaire’s aesthetic has been compared to The Row’s – modern luxury, with a “penchant for cashmere, leather and buttery silk”. I was also intrigued by the fact that he has been quoted as saying that his eponymous label and Uniqlo shared “a singular, democratic vision”, as I find it quite rare to come across a fashion collaboration that truly feels organic. He carried on saying that Lemaire is not a luxury brand per se, but rather one that, just like Uniqlo, tried to do “qualitative garments that will last. (…) to fit everybody’s lifestyle and morphology without compromising the style.”
After seeing the first images from the campaign, I’m definitely left wanting more.
The collection – that will hopefully be centered around those great cozy knits – will consist of 30 pieces for women and 25 pieces for men. It will be available online and in-stores as of October 2015. Just in time for Fall.
Happy shopping everyone!



